New Blurb BookSmart™ Beta Upgrade Now Available. Offers improved font capabilities, full bleed covers, new templates

San Francisco, Calif.
August 30, 2006

Blurb, the creative book publishing service, today announced that its new BookSmart™ beta release is available for download at www.blurb.com. Version 1.3 of the BookSmart™ application enables Blurb customers to use any font installed on their computers, plus offers a new vertical book option specifically designed to showcase business books and blogs, full bleed dust jackets, and four new ready-to-customize cookbook themes.
These new features follow Blurb’s successful first phase beta testing of BookSmart™, Blurb’s trademark software that transforms digital content into professional quality coffee-table books. “The number one request from our beta users has been for more font support,” says Eileen Gittins, founder and CEO of Blurb. “People feel strongly about their fonts, so we knew we had to come up with a solution that would enable our customers to use virtually anything they had installed on their PC or Mac. This latest release from Blurb delivers on that need with our new freestyle font support. How great is that?”
These new text enhancements will also be featured in Blurb’s upcoming blog-to&n#45;book launch. Select bloggers will shortly beta test Blurb’s Blog Slurper, which automatically turns blogs into bookstore-quality books, a process Blurb calls “Bookify.”
BookSmart™ 1.3 runs on a Mac or PC and is free to try; users pay only when they publish. Each book is then printed on demand, in any quantity – whether that’s one for a gift, a couple dozen for family members, or several thousand to reach a wide audience. Popular book types include conference books, portfolio books, travel books, cookbooks, photo books, blog books, and more. Books cost as little as $29.95 for a single copy of a 40-page hardcover 8”x10” book, custom dust jacket included.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

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