Blurb Introduces Blog Slurper in New Blog-to-Book Program

San Francisco, Calif.
September 26, 2006

Blurb, the creative book publishing service, today announced that its new BookSmart™ blog-to-book beta is now being released to a select number of SixApart TypePad™ bloggers. These TypePad bloggers have been invited to test the new service that enables them to convert blogs into bookstore-quality books automatically, using Blurb’s new Blog Slurper.

“We’ve met with many, many bloggers, and a surprising number expressed a desire for the technology-free permanence books provide,” said Eileen Gittins, founder and CEO of Blurb. “In some cases, bloggers just want an archive of their work. Others want to share with their off-line friends and family, and many would like to sell their books for profit to the audiences they’ve amassed.”

Blurb’s Blog Slurper allows each blogger to identify how they want their blog slurped – by date or topic – and whether to include pictures, comments, and links. Blurb’s BookSmart™ application then inserts the slurped blog directly into a professionally designed book template, producing a draft book in minutes. The blogger can publish the book as is, or embellish it with more pictures and text, different fonts, borders and backgrounds, and other design details.

In return for their feedback, each beta tester is offered a complimentary copy of their first book, as well as an opportunity to invite a fellow TypePad blogger into the program. Support for additional blog services including Moveable Type, Blogger and WordPress will follow, incorporating feedback from this first beta release.

BookSmart™ runs on a Mac or PC and is free to try; users pay only when they publish. Each book is then printed on demand, in any quantity – whether that’s one for a gift, a couple dozen for family members, or several thousand to reach a wide audience. Besides blog books, popular book types include conference books, portfolio books, travel books, cookbooks, and photo books. Books cost as little as $29.95 for a single copy of a 40-page hardcover 8”x10” book, custom dust jacket included.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

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