Blurb Introduces Blog Slurper in New Blog-to-Book Program

San Francisco, Calif.
September 26, 2006

Blurb, the creative book publishing service, today announced that its new BookSmart™ blog-to-book beta is now being released to a select number of SixApart TypePad™ bloggers. These TypePad bloggers have been invited to test the new service that enables them to convert blogs into bookstore-quality books automatically, using Blurb’s new Blog Slurper.

“We’ve met with many, many bloggers, and a surprising number expressed a desire for the technology-free permanence books provide,” said Eileen Gittins, founder and CEO of Blurb. “In some cases, bloggers just want an archive of their work. Others want to share with their off-line friends and family, and many would like to sell their books for profit to the audiences they’ve amassed.”

Blurb’s Blog Slurper allows each blogger to identify how they want their blog slurped – by date or topic – and whether to include pictures, comments, and links. Blurb’s BookSmart™ application then inserts the slurped blog directly into a professionally designed book template, producing a draft book in minutes. The blogger can publish the book as is, or embellish it with more pictures and text, different fonts, borders and backgrounds, and other design details.

In return for their feedback, each beta tester is offered a complimentary copy of their first book, as well as an opportunity to invite a fellow TypePad blogger into the program. Support for additional blog services including Moveable Type, Blogger and WordPress will follow, incorporating feedback from this first beta release.

BookSmart™ runs on a Mac or PC and is free to try; users pay only when they publish. Each book is then printed on demand, in any quantity – whether that’s one for a gift, a couple dozen for family members, or several thousand to reach a wide audience. Besides blog books, popular book types include conference books, portfolio books, travel books, cookbooks, and photo books. Books cost as little as $29.95 for a single copy of a 40-page hardcover 8”x10” book, custom dust jacket included.

About Blurb®

Blurb is a company and a community that believes passionately in the power of designed books — in both print and ebook form. Blurb’s indie publishing platform is simple yet flexible enough to make everyone an author — every blogger, cook, designer, photographer, entrepreneur, poet, everyone. Founded by Eileen Gittins in 2005 and funded by Canaan Partners and Anthem Venture Partners, the Blurb platform enables everyone to independently publish, share, market, and distribute their work. Blurb’s portfolio of free software tools include Blurb’s BookWright, BookSmart, and Bookify in addition to a plug-in for Adobe InDesign® plus full integration into Adobe Lightroom®. With over one million book creators and more than 2.8 million unique titles published to date, Blurb is re-imagining what books can and should be in the 21st century — and who gets to create them.

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