Book Creation Service Offers Hardcover and Softcover Books, Enhanced Marketing Tools, Blog Slurping for TypePad and WordPress

San Francisco, Calif.
November 14, 2006

Blurb, the creative book publishing service, today announced that its new BookSmart® beta release version 1.5 is available for download at Version 1.5 of the BookSmart application enables Blurb customers to create softcover books and slurp blogs from any TypePad or WordPress account, while the Bookstore now offers a new Book Preview feature.

Blurb enables anyone to create, share and distribute affordable, beautiful, bookstore-quality books. Blurb’s BookSmart software application makes it easy to create a professionally designed book, using simple dragging and dropping of photos and auto-flowing text, in about an hour.

“Blurb customers have already told us that they plan to use softcover books for catalogs, custom brochures, client-presentation workbooks, and marketing collateral,” said Eileen Gittins, Blurb’s Founder and CEO. “Offering softcover books opens up entirely new markets for Blurb, and gives our users more ways to express themselves creatively and professionally.”

Softcover prices start at $18.95 for a 40-page, 8x10 4-color book with the same 80# coated, semi-matte paper and professional print quality Blurb delivers in its hardcover books. Blurb users can now create a single file, then order books in softcover, hardcover, or both.

Blurb has also added features to help people better market their books in Blurb’s Bookstore. Along with showing larger cover images in the Bookstore, Blurb customers can now elect to show prospective book buyers the first 15 pages of their books via a view-only PDF file with the Book Preview feature. Blurb’s new tagging tools allow users to categorize and tag their books for more exposure.

Following a successful closed beta release this fall, BookSmart version 1.5 opens Blurb’s Blog Slurper to all TypePad and WordPress bloggers. Additional blog sources will be added soon. Blurb’s Blog Slurper allows each blogger to identify how they want their blog slurped – by date or topic – and whether to include pictures, comments, and links. Blurb’s BookSmart application then inserts the slurped blog directly into a professionally designed book template, producing a draft book in minutes.

Blurb has also added four new travel themes to the latest version of BookSmart: Road-trip, International, Family, and Adventure.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.