Book Creation Service Offers Hardcover and Softcover Books, Enhanced Marketing Tools, Blog Slurping for TypePad and WordPress

San Francisco, Calif.
November 14, 2006

Blurb, the creative book publishing service, today announced that its new BookSmart® beta release version 1.5 is available for download at Version 1.5 of the BookSmart application enables Blurb customers to create softcover books and slurp blogs from any TypePad or WordPress account, while the Bookstore now offers a new Book Preview feature.

Blurb enables anyone to create, share and distribute affordable, beautiful, bookstore-quality books. Blurb’s BookSmart software application makes it easy to create a professionally designed book, using simple dragging and dropping of photos and auto-flowing text, in about an hour.

“Blurb customers have already told us that they plan to use softcover books for catalogs, custom brochures, client-presentation workbooks, and marketing collateral,” said Eileen Gittins, Blurb’s Founder and CEO. “Offering softcover books opens up entirely new markets for Blurb, and gives our users more ways to express themselves creatively and professionally.”

Softcover prices start at $18.95 for a 40-page, 8x10 4-color book with the same 80# coated, semi-matte paper and professional print quality Blurb delivers in its hardcover books. Blurb users can now create a single file, then order books in softcover, hardcover, or both.

Blurb has also added features to help people better market their books in Blurb’s Bookstore. Along with showing larger cover images in the Bookstore, Blurb customers can now elect to show prospective book buyers the first 15 pages of their books via a view-only PDF file with the Book Preview feature. Blurb’s new tagging tools allow users to categorize and tag their books for more exposure.

Following a successful closed beta release this fall, BookSmart version 1.5 opens Blurb’s Blog Slurper to all TypePad and WordPress bloggers. Additional blog sources will be added soon. Blurb’s Blog Slurper allows each blogger to identify how they want their blog slurped – by date or topic – and whether to include pictures, comments, and links. Blurb’s BookSmart application then inserts the slurped blog directly into a professionally designed book template, producing a draft book in minutes.

Blurb has also added four new travel themes to the latest version of BookSmart: Road-trip, International, Family, and Adventure.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit