Blurb Introduces Author-Set Pricing

Book Creation Service’s Set Your Price Program Allows Users to Set Book Prices, Keep All Profits

San Francisco, Calif.
January 09, 2007

Blurb, the creative book publishing service, today announced the availability of its Set Your Price program, an end-to-end solution that enables Blurb users to create and sell books for profit. The program allows Blurb authors to sell their books in Blurb’s online bookstore at a price of their choosing, while keeping 100 percent of the profits. Unlike other programs that either pay royalties or levy charges, Blurb’s Set Your Price program truly enables the book creator to retain all of the profits.

“Blurb’s mission is to democratize publishing. I can’t imagine a better way to deliver on that promise than by tearing down the arcane systems where everyone but the author seems to get a nice payday,” said Eileen Gittins, Blurb’s founder and CEO. “Many Blurb users are already selling their books at a profit offline, so the natural next step is to help them transfer that effort online.”

With the Set Your Price program, there is neither inventory to manage, nor cash outlays for print production as each book is printed on demand. Blurb users can market and sell books through Blurb’s Bookstore, and drive sales by linking from a personal Web site or blog. Users can track book sales using real-time reporting, and Blurb sends the user a check each month, as long as their earnings reach at least $25. There are no enrollment fees and it takes two minutes to sign up.

Blurb is rolling out free online-marketing tools to help customers drive sales, including the following:

  • A book detail page that features a cover image and description of the book, optimized for search engines
  • A book preview option that gives prospective book buyers a look at the first 15 pages of a book in a view-only PDF file
  • An “Announce” feature that let users invite others to view and purchase their book
  • Book tagging and categorization options that provide more exposure in Blurb’s public bookstore


Also, today at Macworld, Blurb is previewing its new iPhoto integration – users can now slurp high-resolution photo albums, rolls, or individual images directly from iPhoto into BookSmart, and either auto-flow or build a book from scratch. This functionality will be widely released in early February.

Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of templates created by commercial book designers. The software enables anyone to create, share, and distribute affordable, beautiful, bookstore-quality books.

About Blurb®

Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at