Blurb Helps Contemporary Art Aficionado Publish Collection

The Peterson Collection of Contemporary Realist Art Available Through Blurb Bookstore

San Francisco, Calif.
January 23, 2007

Blurb, the creative book publishing service, today announced that The Peterson Collection of Contemporary Realist Art will be published for the first time in book form using Blurb’s BookSmart® software, and made available for purchase in the Blurb Bookstore. The Peterson Collection is the private collection of Gregory J. Peterson, acquired from 1972 through the present.

Blurb enables anyone to create, share, and distribute affordable, bookstore-quality books. Blurb’s BookSmart is a downloadable, easy-to-use application that allows anyone to create beautifully designed books, by dragging and dropping photos and auto-flowing text, simply and easily.

The Peterson Collection will be made available as a 200-page, 4-color, hardcover catalog that brings together a significant portion of Mr. Peterson’s personal art collection, including many works never before seen by the public.

“If not for Blurb, I could not have created a professional-quality book to appropriately represent my collection,” said Gregory J. Peterson. “The traditional publishing route was simply not feasible from a financial, timeliness, or control standpoint. Blurb helped me to quickly and easily publish and share my collection with full control over the content, and retention of all profits from sales.”

Peterson is a New York-based attorney, and is well known in art communities for having amassed an internationally known collection of realistic contemporary art over the last 20 years. Peterson’s captivating collection includes photographs, etchings, watercolors, and works in other media.

The Peterson Collection book is an excellent representation of Mr. Peterson’s collection, and beautifully captures the detail in the reproductions, revealing brushstroke and surface interest,” said Robert Fishko, owner of the Forum Gallery in New York. “Depictions, painted and drawn, of people, are notoriously difficult to print, and Blurb has done an outstanding service to the art shared in this amazing collection.”

More than 40 living international artists are represented, including painters Robert Bauer, Scott Fraser, and David Ligare, and photographers Loretta Lux, Richard Misrach, and Timothy Greenfield-Sanders. Works by artists in the collection may be found in leading American and international museums, including the Metropolitan Museum of Art, the Guggenheim Museum, the Museum of Modern Art, and the British Museum. All of the works are faithfully reproduced using Blurb’s professional-quality printing service.

“Whether our customers are creating books with images from a family vacation or showcasing finely detailed works of art, they can absolutely expect a bookstore-quality book,” said Eileen Gittins, Blurb’s Founder and CEO. “Blurb’s mission is to democratize publishing. Creating, publishing, and distributing a book is no longer a costly and difficult project controlled by outside forces, but an experience that’s fast, easy, and completely under the creative control of the author. Mr. Peterson’s book is a wonderful example of the entire process.”

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.