Blurb Hires New Senior Vice President of Marketing And Business Development, Robin Goldberg
Blurb, the creative book publishing service, today announced the hiring of Robin Goldberg, the Company’s new Senior Vice President of Marketing and Business Development. Goldberg was most recently the Senior Vice President, Global Marketing for Lonely Planet, the world’s largest independent travel content provider.
Today’s announcement marks another strategic achievement for Blurb. The Company recently announced its expansion into the European market, a partnership with Flickr, and improvements to both their bookmaking software and Web site that strengthen Blurb’s leadership position in the area of social print media.
“Robin has earned an immense amount of industry respect for her creative marketing skills and ability to identify and close the strategic relationships that matter,” said Eileen Gittins, Blurb’s founder and CEO. “She is a recognized leader in the field of direct marketing, and her extensive experience both online and offline will be critical in achieving the company’s aggressive growth plans.”
Goldberg has held key positions at ClickAction, Inc, Nestlé Beverage Company, and The Clorox Company, and earned an MBA from The Wharton School at the University of Pennsylvania. She is also involved in public education as a volunteer within the San Mateo Foster City School District.
"Making a Blurb book offers a unique sense of empowerment that everyone should get to experience," said Goldberg. "I’m looking forward to promoting Blurb on a global level and redefining what it means to be published."
To create and publish a Blurb book, users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, and market beautiful, bookstore-quality books.
Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized books with first class production values. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.
Blurb's indie publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts independent publishers in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.
Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.