AlwaysOn Selects Blurb as OnMedia Top 100 Winner

Recognized for game-changing strategies in advertising, marketing, and promotion

San Francisco, Calif.
January 29, 2008

Blurb, the creative book publishing service, today announced that AlwaysOn chose it as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relations campaigns. The AlwaysOn editorial team and global industry experts specially selected Blurb based on five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. This honor follows recent news of Blurb's explosive growth in 2007.

“Blurb set out to democratize traditional publishing by providing the tools to help people create, publish, and profit from books on their own terms,” said Eileen Gittins, Blurb's founder and CEO. “Being recognized by AlwaysOn is yet another indicator that we're accomplishing our goal, and we're thrilled to be an OnMedia 100 winner.”

Blurb and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference in New York City. This executive event features technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Blurb certainly fits the bill: The company produced nearly 80,000 unique book titles in 2007. To put this in perspective, Simon & Schuster publishes approximately 1,800 titles annually, and Random House, with more than 100 editorially independent imprints worldwide, published 9,000 new titles in 2006. Blurb's title output is nearly 8x the combined number of titles released by these traditional publishing houses, and as a result, the company doubled in size every three months in 2007.

Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

To create and publish a Blurb book, users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb's BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, and market beautiful, bookstore-quality books. Prices start at $12.95 and authors can order only one book or many.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.

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