AlwaysOn Selects Blurb as OnMedia Top 100 Winner

Recognized for game-changing strategies in advertising, marketing, and promotion

San Francisco, Calif.
January 29, 2008

Blurb, the creative book publishing service, today announced that AlwaysOn chose it as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relations campaigns. The AlwaysOn editorial team and global industry experts specially selected Blurb based on five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. This honor follows recent news of Blurb's explosive growth in 2007.

“Blurb set out to democratize traditional publishing by providing the tools to help people create, publish, and profit from books on their own terms,” said Eileen Gittins, Blurb's founder and CEO. “Being recognized by AlwaysOn is yet another indicator that we're accomplishing our goal, and we're thrilled to be an OnMedia 100 winner.”

Blurb and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference in New York City. This executive event features technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Blurb certainly fits the bill: The company produced nearly 80,000 unique book titles in 2007. To put this in perspective, Simon & Schuster publishes approximately 1,800 titles annually, and Random House, with more than 100 editorially independent imprints worldwide, published 9,000 new titles in 2006. Blurb's title output is nearly 8x the combined number of titles released by these traditional publishing houses, and as a result, the company doubled in size every three months in 2007.

Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

To create and publish a Blurb book, users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb's BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, and market beautiful, bookstore-quality books. Prices start at $12.95 and authors can order only one book or many.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

###