Blurb Expands Set Your Price Program Internationally

The creative book publishing service’s new global Set Your Price program lets all Blurb bookmakers earn money selling their books

San Francisco, Calif.
March 04, 2008

Blurb, the creative book publishing service, today announced the international launch of its Set Your Price program, which allows Blurb users to create and sell books for profit. Based on the enormous popularity of this program in the U.S. - and Blurb’s international growth - the program is now available worldwide. Now everyone can use Blurb to quickly and affordably create, publish, share, market, and sell professional quality books, and keep 100% of the profits.

Since expanding its global reach to include printing and fulfillment out of a central location in the Netherlands, international sales now account for more than 20% of Blurb’s revenue. Expanding Set Your Price internationally is another example of Blurb’s commitment to growing its international markets.

Using Blurb’s Set Your Price program, Blurb users can market and sell books through the Blurb Bookstore, and drive sales by linking books to a personal Web site or blog. There is neither inventory to manage nor cash outlay for print production as each book is printed on demand. Users can track book sales and profits using real-time reporting, and Blurb sends the user a check each month as they reach a minimum threshold equivalent to $25 USD. There are no enrollment fees and it takes two minutes to sign up.

”Our international customers made Blurb a global company overnight when we launched in May 2006, “ said Eileen Gittins, Blurb’s founder and CEO. ”With international sales now exceeding 20% of our business, Blurb looks to accelerate that growth by enabling all of our international customers to set a retail price for their books and keep 100% of the markup. This model has proven hugely popular in the U.S. where the average bookmaker earns between $8-10 USD on each book they sell for a profit. “

To create and publish a Blurb book, users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, market, and sell beautiful, bookstore-quality books.

About Blurb®

Blurb is a company and a community that believes passionately in the power of designed books — in both print and ebook form. Blurb’s indie publishing platform is simple yet flexible enough to make everyone an author — every blogger, cook, designer, photographer, entrepreneur, poet, everyone. Founded by Eileen Gittins in 2005 and funded by Canaan Partners and Anthem Venture Partners, the Blurb platform enables everyone to independently publish, share, market, and distribute their work. Blurb’s portfolio of free software tools include Blurb’s BookWright, BookSmart, and Bookify in addition to a plug-in for Adobe InDesign® plus full integration into Adobe Lightroom®. With over one million book creators and more than 2.8 million unique titles published to date, Blurb is re-imagining what books can and should be in the 21st century — and who gets to create them.

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