Blurb Expands Set Your Price Program Internationally

The creative book publishing service’s new global Set Your Price program lets all Blurb bookmakers earn money selling their books

San Francisco, Calif.
March 04, 2008

Blurb, the creative book publishing service, today announced the international launch of its Set Your Price program, which allows Blurb users to create and sell books for profit. Based on the enormous popularity of this program in the U.S. - and Blurb’s international growth - the program is now available worldwide. Now everyone can use Blurb to quickly and affordably create, publish, share, market, and sell professional quality books, and keep 100% of the profits.

Since expanding its global reach to include printing and fulfillment out of a central location in the Netherlands, international sales now account for more than 20% of Blurb’s revenue. Expanding Set Your Price internationally is another example of Blurb’s commitment to growing its international markets.

Using Blurb’s Set Your Price program, Blurb users can market and sell books through the Blurb Bookstore, and drive sales by linking books to a personal Web site or blog. There is neither inventory to manage nor cash outlay for print production as each book is printed on demand. Users can track book sales and profits using real-time reporting, and Blurb sends the user a check each month as they reach a minimum threshold equivalent to $25 USD. There are no enrollment fees and it takes two minutes to sign up.

”Our international customers made Blurb a global company overnight when we launched in May 2006, “ said Eileen Gittins, Blurb’s founder and CEO. ”With international sales now exceeding 20% of our business, Blurb looks to accelerate that growth by enabling all of our international customers to set a retail price for their books and keep 100% of the markup. This model has proven hugely popular in the U.S. where the average bookmaker earns between $8-10 USD on each book they sell for a profit. “

To create and publish a Blurb book, users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, market, and sell beautiful, bookstore-quality books.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

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