Blurb Launches B3 - A New Business-To-Business Membership Program

B3 provides custom workflow, finely tuned print accuracy, and flexible support options for professionals and businesses

San Francisco, Calif.
March 31, 2008

Blurb, the creative book publishing service, today introduced B3, the Blurb Business to Business program. B3 membership gives creative professionals and businesses the control, print consistency, and direct support options required when making Blurb books in connection with their work.

A highlight of the program is the Custom Workflow feature, which provides a higher degree of color control and consistency across book orders. B3 members can use Blurb’s standard workflow at Blurb's regular pricing, or select B3 Custom Workflow as a premium upgrade. B3 Custom Workflow books are printed exclusively on the HP Indigo 5500.

A limited number of exclusive B3 charter memberships are available now. Paid annual subscriptions will be available later this year.

"Providing a custom profile that enables photographers to accurately soft proof their images - so what they see on their monitors is what they get in print - has been the holy grail for enthusiast and professional photographers alike," said Eileen Gittins, Blurb’s founder and CEO. "The professional market - both communications professionals and creative professionals, have been adopting Blurb in droves. We realized that this segment needed deeper support services in addition to Custom Workflow - and we are pleased to announce B3 in support of the professional markets - our fastest growing user base."

B3 launches with the following features:

Expanded Support and Premium Services

  • B3 Order Desk - Staffed by Blurb employees who can be reached via a toll-free phone number, the order desk can help with custom quotes, order status, and provide fast answers to most questions.
  • Expedited Email Support - Sometimes email really is the most efficient way to communicate. The B3 support team will respond to email the same business day and often within a few of hours.
  • Rush Production - Pay extra for a three to four business day turnaround. Coming soon.


Custom Workflow - Premium Upgrade

  • ICC Profile specially calibrated to the Blurb back-end as part of the Custom Workflow upgrade. This ICC profile enables soft proofing of images to ensure that what you see is what you will get in your printed Blurb books.
  • Custom Workflow ensures that Blurb books are printed on the same dedicated HP Indigo print device each and every time. These dedicated machines will be regularly checked and calibrated to assure consistent quality output over time.


Additional Business /Technical Information and Community
Members-only area of the B3 website includes:

  • Instructional videos
  • Downloadable PDFs on color management, image preparation, design guides, and more.
  • Pro Forums
  • Newsletters with timely and relevant information


"HP technology helps generate and fulfill print demand from Internet sites like, and it is the type of application that is central to HP’s Print 2.0 philosophy," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, HP. "Since its launch, Blurb has used the HP Indigo digital press to ensure superior output and consistency for its on-demand printing. HP’s commitment to the publishing market, combined with Blurb’s depth of service and support, ensures that, through B3, Blurb’s business customers have the ultimate resource for creating and publishing professional-quality books."

To create and publish a Blurb book, all users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. The software enables anyone to affordably make, share, market, and sell beautiful, bookstore-quality books.

About Blurb®

Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at