Blurb Introduces Premium Paper

New premium offering supports creative professionals and professional photographers

San Francisco, Calif.
October 21, 2008

Blurb, the creative publishing platform that enables anyone to design, publish, share and sell bookstore-quality books, today announced a new Premium Paper offering. The 100-pound text silk-finish paper is 35% heavier than Blurb’s standard paper, and features improved opacity and superior print quality – two commonly requested upgrades from Blurb’s professional users. Premium Paper is available to all Blurb users across Blurb’s Global Print Partner Network, which supports over 60 countries with access to 80 HP Indigo presses.

Premium Paper is available on October 23, for all four-color Blurb book sizes and types, up to 160 pages, by selecting “Purchase with Premium Paper” as part of the check-out process. All previously created books up to 160 pages can be ordered with Premium Paper as well. There is a moderate additional cost for this premium option, and Blurb’s updated pricing structure is available at

Blurb recently moved its book printing exclusively to the HP Indigo digital printing press, and earlier this year introduced its membership-only B3 program (Blurb Business to Business). A key feature of the program is a premium Custom Workflow option that delivers superior quality. Premium Paper is now available to B3 members as part of the Custom Workflow process.

“This is a big deal for Blurb users – many of whom are professionals who use our platform to create portfolios and to sell books to their clients,” said Eileen Gittins, founder and CEO of Blurb. “Premium Paper is yet another example of our commitment to the professional market, and to delivering superior quality and consistency.”

“Blurb books are an integral part of my business,” said Dan Milnor, professional photographer and B3 charter member. “The B3 Custom Workflow process has helped me to elevate the quality of my books. I look forward to being able to present my work on an elegant, heavier paper – this premium offering will directly impact my business.”

Blurb will be showcasing samples of its Premium Paper books at PhotoPlus, booth #663.

To create and publish a Blurb book, all users start by downloading Blurb BookSmart® software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. Blurb delivers the permanence and impact of commercial-quality books, with the speed and flexibility of the Internet. Using Blurb, customers enjoy complete creative control, no minimum orders, edit on-the-fly capabilities, mass customization, and global distribution.

About Blurb®

Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at