Blurb Community Produces over 300,000 Unique Titles in 2008, Propels Company to 3x Growth

On-demand publishing platform thrives in the downturn by enabling its community to design, publish, market and sell professional-quality books

San Francisco, Calif.
January 28, 2009

Blurb, the creative publishing and marketing platform, today reported outstanding growth in 2008, delivering company–record numbers in spite of a down economy. The company reached profitability and achieved nearly 3X (200%) year-over-year sales growth in 2008, with sales of nearly $30MM. With nearly one million books produced, over 750,000 registered users, and a global footprint that extends to 60 countries, Blurb continues to experience high growth amidst challenging economic times.

“In many ways, it makes sense that Blurb is thriving even against the backdrop of a recession,” said Eileen Gittins, founder and CEO, Blurb. “Right now many underemployed, laid-off, or just plain worried folks have more time on their hands but are not feeling in control. Blurb enables these folks to achieve a real sense of accomplishment by putting their best work into a professional-quality book that they can share with friends, present to a prospective employer or sell for profits.”

Blurb was recently named one of the 30 Innovators to Watch in the Outsell Inc. report, “Information Industry Outlook 2009: No Guts No Glory,” alongside Apple, Google, Hulu and LinkedIn, among others.

The company again saw massive seasonal volume during the fourth quarter of 2008, from personal gift projects, as well as creative professionals and businesses delivering projects for clients and year-end events. At its peak volume, Blurb processed an order for a new, incoming title every three seconds. This fourth quarter momentum has continued into the first quarter of 2009, with 2009 revenue numbers already exceeding projections by over 30%.

Blurb developed several strategic partnerships in the fourth quarter of 2008, expanding its brand presence and helping customers to easily bring content into Blurb books from many touch points on the web. Recent partnerships include MOO, whose mini-cards and business cards help Blurb customers market their books and services; TinyPrints, which enables the Blurb community to leverage important events and occasions in people’s lives; and SixApart, making it easy for bloggers to slurp their blogs into a permanent artifact. Blurb also bolstered strategic relationships with key industry players in the photography and printing space, including HP and Panasonic.

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

Blurb’s global footprint expanded in 2008 with the Blurb Global Print Partner Network now supporting over 60 countries. Europe now accounts for nearly 20% of Blurb’s total revenue. This growth has spurred further expansion plans for Europe as well as other geographies in 2009.

To create and publish a Blurb book, start by downloading Blurb BookSmart® software from the www.blurb.com. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. Blurb delivers the permanence and impact of commercial-quality books, with the speed and flexibility of the Internet. Using Blurb, customers enjoy complete creative control, no minimum orders, edit on-the-fly capabilities, mass customization, and global distribution.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized books with first class production values. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb's indie publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts independent publishers in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

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