Blurb sponsors "The Obama Time Capsule", a book as unique as the events it commemorates

Large format 200-page hardcover book enables readers to add themselves to the pages of history with personalized photos and text; available exclusively at Amazon.com at introductory price of $34.95

San Francisco, Calif.
May 28, 2009

Blurb®, the creative publishing and marketing platform that enables anyone to design, publish, market and sell their own bookstore-quality books, today announced its sponsorship of The Obama Time Capsule, created by photojournalist Rick Smolan. The Obama Time Capsule features images from more than 140 professional photographers, graphics from renowned infographic designer Nigel Homes and essays from General Colin Powell, Joe Klein, Auma Obama and Arianna Huffington, among others. The 200-page hardcover book was sponsored by HP with support from Blurb, Google, Facebook, AOL, Glam Media and paper manufacturer NewPage. The book is available for an introductory price of $34.95 at Amazon.com.

HP’s Print-on-demand technology enables each copy of The Obama Time Capsule to be personalized with photos and text added by each book buyer. The book is then printed through Blurb’s global print partner network. Blurb’s innovation in the print-on-demand publishing market has helped drive the printed one-at-a-time model that is revolutionizing the way books are created and sold.

“Last fall I used Blurb’s publishing platform to produce my first print-on-demand book, Natasha’s Story, and I was stunned by the quality of print-on-demand technology,” said Rick Smolan, creator of the best selling Day In the Life book series and CEO, Against All Odds Productions. “Sitting with friends on election night in 2008, I was touched by how connected all of us felt to the outcome of this election and was inspired to create a book that could enable book lovers to weave their lives together with President Obama’s incredible journey to the White House. Blurb has paved the way because it has shown that print on demand books can now rival traditional offset books. Our goal is to create the book of the future ten years ahead of its time – we believe The Obama Time Capsule has the potential to be the first best selling print on demand book in publishing history.”

“We’re thrilled to be an official sponsor of The Obama Time Capsule and are proud that the book is being made possible via Blurb’s global print partner network, which exclusively uses the HP Indigo digital printing presses,” said Eileen Gittins, founder and CEO, Blurb. “One of the most exciting parts of this project is the collective generosity of the sponsors involved, who have underwritten and supported the book to make it affordable for anyone to buy. Big kudos to Rick Smolan, HP, and all contributors and sponsors who helped bring this fascinating book to life.”

In another example of personalization via print-on-demand publishing, Blurb recently partnered with iconic rock band The DEAD – featuring original Grateful Dead members Bob Weir, Phil Lesh, Mickey Hart, and Bill Kreutzmann – and longtime Grateful Dead photographer Jay Blakesberg, in an unprecedented collaboration between a musical group and its fans, to create professional-quality concert books to commemorate The DEAD’s 2009 U.S. tour. Blurb enabled Dead Heads to create personal covers for each book by using their own photograph for a cover image in place of the standard cover offered. Books were available in the Blurb Bookstore within 72 hours following each concert on the tour.

For more information about Blurb, please visit www.blurb.com.

About Blurb®

Blurb® is a company and a community that believes passionately in the power of designed books and magazines—in both print and ebook form. Blurb’s indie publishing platform is simple yet flexible enough to make everyone an author—every blogger, cook, designer, photographer, entrepreneur, poet, everyone. Founded by Eileen Gittins in 2005 and funded by Canaan Partners and Anthem Venture Partners, the Blurb platform enables everyone to independently publish, share, market, and distribute their work. Blurb’s portfolio of free software tools include Blurb’s BookWright™, Blurb BookSmart®, and Bookify in addition to a plug-in for Adobe InDesign® plus full integration into Adobe Lightroom®. With over one million book creators and more than 2.8 million unique titles published to date, Blurb is re-imagining what books can and should be in the 21st century—and who gets to create them.

###