Blurb® Introduces PDF to Book, Delivering New Levels of Creative Control

New PDF to Book workflow allows creative professionals to design books using the design program of their choice and upload directly to Blurb for printing

San Francisco, Calif.
June 24, 2009

Blurb®, the creative publishing and marketing platform that enables anyone to design, publish, share and sell bookstore-quality books, today announced the release of PDF to Book, available immediately. The new PDF to Book workflow gives creative professionals complete creative control to design books using the application of their choice, save the file as a PDF, and upload it directly to Blurb.

Blurb has created pre-made templates for Adobe® InDesign® users and has developed guidelines and specifications for users of other design programs. PDF to Book gives creatives the ability to design books entirely in CMYK, while utilizing native file formats such as TIFF, EPS, and PNG in the book’s contents. PDF to Book also enables the use of images when designing the book’s spine. PDF to Book workflow is available for all book sizes and cover types (Hardcover ImageWrap, Hardcover Dust Jacket, and Softcover).

“Since creating my first Blurb book, I have longed for an InDesign or PDF option, and as usual, Blurb has not disappointed me,” said William Hoard, print professional and longtime Blurb customer. “For the first time, the images on the book’s cover and spine totally match their counterparts on the inside pages of my book. I know these represent technological apples and oranges, so I am doubly impressed.”

PDF to Book is available alongside Blurb BookSmart®, Blurb’s free, award-winning bookmaking software for Mac and PC. Blurb recently released Blurb BookSmart 2.0, which includes new features such as flexible containers, precision toolbars, gridlines for quick visual guidance, and the ability to save designed pages as custom layouts for reuse. PDF to Book and Blurb BookSmart 2.0 elevate the bookmaking experience and offer extended flexibility for advanced users and consumers alike.

All Blurb customers, whether using BookSmart or PDF to Book, have access to Blurb’s suite of marketing and sales tools – including announcements, website badges and the Blurb Bookstore – to share, market and sell their books.

“We know that creative professionals require a higher level of control and flexibility when designing their books,” says Eileen Gittins, Founder and CEO, Blurb. “These folks work in complex design programs on a daily basis, and much of their work already exists within these applications. Opening the Blurb platform to a workflow that’s inclusive of these applications is huge for the creative professional community, and it opens our business up to entirely new markets.”

Blurb will be showcasing books created with the PDF to Book workflow at the HOW Design Conference in Austin, TX, June 24-27. For more details on PDF to Book, and to download templates visit http://www.blurb.com/.

About Blurb®

Blurb® is a self-publishing platform and creative community that enables individuals to design, publish, share, sell, and distribute photo books, trade books, and magazines in both print and digital formats across the globe using its free, innovative book creation and layout tools. Founded in 2005 by Executive Chairman, Eileen Gittins, Blurb has nearly 2 million independent book authors worldwide, resulting in 3.9 million unique book titles, with more than 14 million units shipped to 80 countries around the world. The company is headquartered in San Francisco and can be found online at www.blurb.com.

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