Blurb Drives More Than $45 Million in Revenue In 2009

On-demand publishing platform thrives during the recession as hundreds of thousands of consumers worldwide turn to Blurb to publish professional-quality books

San Francisco, Calif.
February 23, 2010

Blurb, the creative publishing and marketing platform, today reported record growth in 2009 as consumers and creative professionals worldwide turned to Blurb as their preferred publishing platform to create, publish, share and sell professional-quality books. The company, which is profitable, achieved more than 50% year-over-year revenue growth with 2009 sales of more than $45 million. Blurb created and shipped more than 1.2 million books in 2009 – more volume than the company had shipped in total since its launch in 2006.

“Despite the tough economic times, our business is thriving because people around the world are particularly eager to tell their stories right now. Capturing your work in a book means it matters,” said Eileen Gittins, founder and CEO, Blurb. “In December 2009, Blurb published more books in a day than most mid-sized publishers publish in a year. And here’s a stunning statistic: at peak volumes, we were publishing a new title every 1.1 seconds.”

In addition to its strong growth among the consumer market, Blurb significantly expanded revenue through its focus on the creative professional community, including photographers, designers, and advertising and marketing agencies. Blurb delivered its new PDF to Book workflow, making it easy for designers to create Blurb books using the design tools of their choice. Blurb’s PDF to Book workflow features templates for the leading design application, Adobe® InDesign®, and gives creative professionals complete creative control from start to finish. So far the number of titles produced using PDF to Book has surpassed projections by 20% and now represent an important part of the company’s revenue mix.

In 2009 Blurb significantly expanded its business internationally. Blurb more than doubled its business in Europe achieving 128% year-over-year revenue growth in the region. The company expanded its offering to customers in Australia with personalized services, pricing and shipping options. Customers outside of the United States now account for nearly 40% of Blurb’s revenue.

About Blurb®

Blurb® is a company and a community that believes passionately in the power of designed books and magazines—in both print and ebook form. Blurb’s indie publishing platform is simple yet flexible enough to make everyone an author—every blogger, cook, designer, photographer, entrepreneur, poet, everyone. Founded by Eileen Gittins in 2005 and funded by Canaan Partners and Anthem Venture Partners, the Blurb platform enables everyone to independently publish, share, market, and distribute their work. Blurb’s portfolio of free software tools include Blurb’s BookWright™, Blurb BookSmart®, and Bookify in addition to a plug-in for Adobe InDesign® plus full integration into Adobe Lightroom®. With over one million book creators and more than 2.8 million unique titles published to date, Blurb is re-imagining what books can and should be in the 21st century—and who gets to create them.