Blurb Drives More Than $45 Million in Revenue In 2009
Blurb, the creative publishing and marketing platform, today reported record growth in 2009 as consumers and creative professionals worldwide turned to Blurb as their preferred publishing platform to create, publish, share and sell professional-quality books. The company, which is profitable, achieved more than 50% year-over-year revenue growth with 2009 sales of more than $45 million. Blurb created and shipped more than 1.2 million books in 2009 – more volume than the company had shipped in total since its launch in 2006.
“Despite the tough economic times, our business is thriving because people around the world are particularly eager to tell their stories right now. Capturing your work in a book means it matters,” said Eileen Gittins, founder and CEO, Blurb. “In December 2009, Blurb published more books in a day than most mid-sized publishers publish in a year. And here’s a stunning statistic: at peak volumes, we were publishing a new title every 1.1 seconds.”
In addition to its strong growth among the consumer market, Blurb significantly expanded revenue through its focus on the creative professional community, including photographers, designers, and advertising and marketing agencies. Blurb delivered its new PDF to Book workflow, making it easy for designers to create Blurb books using the design tools of their choice. Blurb’s PDF to Book workflow features templates for the leading design application, Adobe® InDesign®, and gives creative professionals complete creative control from start to finish. So far the number of titles produced using PDF to Book has surpassed projections by 20% and now represent an important part of the company’s revenue mix.
In 2009 Blurb significantly expanded its business internationally. Blurb more than doubled its business in Europe achieving 128% year-over-year revenue growth in the region. The company expanded its offering to customers in Australia with personalized services, pricing and shipping options. Customers outside of the United States now account for nearly 40% of Blurb’s revenue.
Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.
Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.
Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.