Blurb Announces CMO and CFO Hires

Jim Taschetta has joined Blurb as Chief Marketing Officer; Mark Lambert has joined the company as Chief Financial Officer

San Francisco, Calif.
March 12, 2010

Blurb, the creative publishing and marketing platform, today announced the addition of two senior executives to its management team. Jim Taschetta has joined Blurb as Chief Marketing Officer and Mark Lambert has joined the company as Chief Financial Officer.

“We are thrilled to have Jim and Mark join the Blurb management team,” said Eileen Gittins, founder and CEO, Blurb. “Their world-class experience at both high-growth and billion-dollar global companies enhances the strength of our leadership team. From our people to our product and partnerships, we are aggressively expanding our business to meet growing global demand for professional-quality, on-demand, creative book publishing.”

Jim Taschetta will oversee Blurb’s global marketing efforts. Over the past 25 years, he has served in various executive positions, including the CMO role at Bare Escentuals, FRS and Yodlee. Jim also spent a number of years leading brand management and marketing organizations at Procter & Gamble, Coca-Cola and Visa. He has extensive international experience having spent 7 years living in Latin America while working for P&G. Taschetta received an MBA from Cornell.

Mark Lambert will oversee all areas of financial management at Blurb. He joins Blurb from Connexus Corporation, where he served as CFO, and brings more than 15 years of leadership in finance, strategic planning, operations and mergers and acquisitions. He has held financial leadership positions at Tellme Networks, Yahoo!, 3Com, Kaiser Aluminum and Gap, Inc. At Yahoo!, he was the head of finance for the company’s Search Business Unit. Lambert received an MBA from the University of Notre Dame.

Blurb recently reported record growth in 2009 with sales of more than $45 million. The company created and shipped more than 1.2 million books in 2009 – more volume than the company had shipped in total since its launch in 2006.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.

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