BLURB® AUTHORS EARN $1M IN PROFITS IN 2011
Blurb®, the creative publishing and marketing platform, today announced that Blurb authors earned more than $1M in profits on the sale of nearly 100K books in 2011 as part of the Blurb Set Your Price program. Author demand to self-publish books of all kinds continues to rise: Blurb’s customer base grew by 44% in 2011, and the company shipped more than 1.8M books to 69 countries. The success of Blurb authors reinforces the market readiness for the self-publishing model.
Blurb continues to see growth across on-demand publishing categories including business books, portfolio books, design projects, photography books, novels, and more. Blurb’s commitment to high quality has positioned the company to expand its offering into more categories, and into higher-end markets. Blurb’s new ProLine customization options open up more than 500 possible combinations of book size, cover type, paper quality, etc.
“I’ve had considerable success as a traditionally-published author,” says Larry Smith, editor of SMITH Magazine, home of the bestselling Six-Word Memoir® project and book series. “Still, working with Blurb is an amazing window into the future of bookmaking and marketing: I produced our first Blurb book Six Words About Work, from first line to finished book in seven weeks. The result is as fine a book as I’ve done. Our next book with Blurb, SIX-WORD MEMOIRS ON JEWISH LIFE, is due out in April.”
"When quality is this high, it makes the lines between 'traditional' and 'self-published' blurred to the point of extinction,” Smith continued. “The contributors to the WORK book were every bit as thrilled as those of our previous books done with a major publisher."
In addition to its bookstore-quality books, Blurb is seeing traction within its ebook line, with an average of 2,000 downloaded books per week in 2011. Blurb customers can take any book they’ve already made with Blurb Bookify™ or Blurb BookSmart®, and buy or sell it as an ebook for just $1.99. Blurb is committed to further evolving its ebook platform, and innovating around the social nature of books.
“The Blurb platform allows self-published authors to set the price of their books and keep 100% of the profits,” said Eileen Gittins, founder and CEO, Blurb. “We’re also opening up social marketing channels like Facebook to help our authors spread the word about their books as broadly as possible. And it’s working – people are making real money on the Blurb platform, to the tune of nearly $1M in 2011.”
Blurb offers more support, marketing, and social tools for authors than any other self-publishing platform. Blurb authors can “slurp” manuscripts directly from Microsoft Word; create both “wordy” and illustrated books; and can easily share and promote books on Facebook and Twitter using the Blurb Bookshow ™ digital book preview.
For more information, and to create, share, promote, and sell your own book today, please visit www.blurb.com.
Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.
Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.
Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.