Global Publishing Platform Blurb Expands High-Quality Print Options to Include Magazines and Brochures
Blurb, the global creative publishing platform, today released two additions to its on-demand print products – Magazines and Brochures. These new products, available via an Adobe® InDesign® plug-in, combine print-on-demand flexibility with quality and design capabilities to meet the individual needs of consumers and businesses, regardless of how big or small the job.
Until now, those looking to create high-quality product catalogs, promotional collateral, look books, brand presentations and brochures in small quantities were limited by minimum order requirements, resulting in high, unattainable costs. Blurb’s new on-demand offering allows consumers and businesses to print low-volume orders in one week, which can be easily updated and reprinted. This results in lower development costs, no inventory management or storage costs, and much less waste.
“Creating a distinctive print marketing piece used to mean printing thousands of copies and weeks to turnaround,” said Eileen Gittins, Blurb’s CEO and founder. “With our new brochure offering, the minimum order is one copy, the turnaround time is a few days and multiple options are available for cover finishes. Our new magazine offering is perfect for the short, ‘bursty’ way that people create and consume content today. Who doesn’t want to see their work published in a magazine?”
High-Quality Printing Meets Ease of Design
Blurb Magazines and Brochures, both of which are made using Blurb’s platform and its plug-in for Adobe® InDesign®, let anyone create customized publications that push the creative edge. Both products are printed on HP Indigo presses – the industry’s leading printer for on-demand publishing.
Blurb Magazines are affordable, lighter-weight, perfect-bound, 20- to 240- page publications ideal for creative and editorial content. Blurb Brochures, perfect for creating customized business collateral, range from 4 to 48 pages and offer saddle-stitched binding and a selection of cover finishes. Both Magazines and Brochures are U.S. industry standard 8.5 x 11-inch formats.
Customers can easily convert their Blurb Magazines or Brochures to digital versions as ebooks for the iPad® or as PDFs for easy sharing and dissemination. No minimum orders are required to create Blurb Magazines or Brochures, but customers creating publications in bulk can take advantage of Blurb’s volume orders discounts.
“With both of these new products, we are leveling the playing field; now individuals and businesses can look as impressive as their much larger competitors,” Gittins said.
Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.
Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.
Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.