Global Publishing Platform Blurb Expands High-Quality Print Options to Include Magazines and Brochures
Blurb, the global creative publishing platform, today released two additions to its on-demand print products – Magazines and Brochures. These new products, available via an Adobe® InDesign® plug-in, combine print-on-demand flexibility with quality and design capabilities to meet the individual needs of consumers and businesses, regardless of how big or small the job.
Until now, those looking to create high-quality product catalogs, promotional collateral, look books, brand presentations and brochures in small quantities were limited by minimum order requirements, resulting in high, unattainable costs. Blurb’s new on-demand offering allows consumers and businesses to print low-volume orders in one week, which can be easily updated and reprinted. This results in lower development costs, no inventory management or storage costs, and much less waste.
“Creating a distinctive print marketing piece used to mean printing thousands of copies and weeks to turnaround,” said Eileen Gittins, Blurb’s CEO and founder. “With our new brochure offering, the minimum order is one copy, the turnaround time is a few days and multiple options are available for cover finishes. Our new magazine offering is perfect for the short, ‘bursty’ way that people create and consume content today. Who doesn’t want to see their work published in a magazine?”
High-Quality Printing Meets Ease of Design
Blurb Magazines and Brochures, both of which are made using Blurb’s platform and its plug-in for Adobe® InDesign®, let anyone create customized publications that push the creative edge. Both products are printed on HP Indigo presses – the industry’s leading printer for on-demand publishing.
Blurb Magazines are affordable, lighter-weight, perfect-bound, 20- to 240- page publications ideal for creative and editorial content. Blurb Brochures, perfect for creating customized business collateral, range from 4 to 48 pages and offer saddle-stitched binding and a selection of cover finishes. Both Magazines and Brochures are U.S. industry standard 8.5 x 11-inch formats.
Customers can easily convert their Blurb Magazines or Brochures to digital versions as ebooks for the iPad® or as PDFs for easy sharing and dissemination. No minimum orders are required to create Blurb Magazines or Brochures, but customers creating publications in bulk can take advantage of Blurb’s volume orders discounts.
“With both of these new products, we are leveling the playing field; now individuals and businesses can look as impressive as their much larger competitors,” Gittins said.
Blurb® is a company and a community that believes passionately in the power of designed books and magazines—in both print and ebook form. Blurb’s indie publishing platform is simple yet flexible enough to make everyone an author—every blogger, cook, designer, photographer, entrepreneur, poet, everyone. Founded by Eileen Gittins in 2005 and funded by Canaan Partners and Anthem Venture Partners, the Blurb platform enables everyone to independently publish, share, market, and distribute their work. Blurb’s portfolio of free software tools include Blurb’s BookWright™, Blurb BookSmart®, and Bookify in addition to a plug-in for Adobe InDesign® plus full integration into Adobe Lightroom®. With over one million book creators and more than 2.8 million unique titles published to date, Blurb is re-imagining what books can and should be in the 21st century—and who gets to create them.