A visual cornucopia of Deus Ex Machina customs, the temple of Enthusiasm in Camperdown NSW Australia.
About the AuthorDeus Customs
carby Sydney • Bali • Los Angeles • Milan • Tokyo
In Benzin Veritas
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are... Deus (“day-us”) didn’t set out only to sell custom parts and hand- built motorcycles, but to celebrate a culture of creativity.The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine.Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.Sin
Publish Date December 17, 2009
Dimensions Large Square 232 pgs Standard Paper
Tags custom motorcycles, Yamaha SR400, Kawasaki W650, Carby Tuckwell, Dare Jennings, Rod Hunwick, Dues Bikes, Dues Customs, Dues Ex Machina, God is in Machine, Godspeed Customs, surf, skate, Deus, Godspeed