Let’s face it…even if you really, really love a blog, there is almost no chance that you are going to go back and read months and months worth of material. It’s just too difficult and not yet comfortable enough.
This book is a response to customer demand. Or perhaps I should say, community demand?
“Jeremy, I really like your blog. How can I get caught up with your past posts?”
So, the idea of the "Blook" (blog + book = blook) summarizing the first year of post-Microsoft blogging was born. Although I had been blogging personally for 8 years and professionally for about 2.5, the year of leaving Microsoft, starting a business (in a recession), and trying to revolutionize the way marketing is done, was full of material that my wonderful editor, Mary Mygie Capina, and I thought would be a great primer for those trying to understand the radically changing future of marketing.
So, here you go….enjoy!
(Note: the term "blook" was introduced to me by Seth Godin while reading “Small Is The New Big.” I didn’t invent it.)
And when you are done, visit the actual blog at www.neverstopmarketing.com