It's ALL on the Blog, DON'T Buy the Book
Greatest Hits from the Never Stop Marketing Blog
by Jeremy Epstein
Let’s face it…even if you really, really love a blog, there is almost no chance that you are going to go back and read months and months worth of material. It’s just too difficult and not yet comfortable enough.
This book is a response to customer demand. Or perhaps I should say, community demand?
“Jeremy, I really like your blog. How can I get caught up with your past posts?”
So, the idea of the "Blook" (blog + book = blook) summarizing the first year of post-Microsoft blogging was born. Although I had been blogging personally for 8 years and professionally for about 2.5, the year of leaving Microsoft, starting a business (in a recession), and trying to revolutionize the way marketing is done, was full of material that my wonderful editor, Mary Mygie Capina, and I thought would be a great primer for those trying to understand the radically changing future of marketing.
So, here you go….enjoy!
(Note: the term "blook" was introduced to me by Seth Godin while reading “Small Is The New Big.” I didn’t invent it.)
And when you are done, visit the actual blog at www.neverstopmarketing.com
A “Marketing Navigator,” Jeremy helps companies build Community Driven Marketing engines, a patent-pending methodology for identifying “Raving Fans” and then activating those fans into cost-effective marketing asset . Jeremy spent almost 6 years at Microsoft developing revenue-producing communities and authoring one of Microsoft’s most successful marketing blogs (over 110k views/month). A two-time entrepreneur, with international business experience in Germany and Japan, and a passionate technologist (don’t get him started), Jeremy’s current clients as head of Never Stop Marketing include Microsoft, Johnson & Johnson, Yes To Carrots, and NY Times best-selling author, Dan Pink . A native of Washington, DC Jeremy is married to a former NYC Narcotics prosecutor (no, that’s not how they met) and has 3 children under the age of 6 (so coffee is a food group!) You can read his blog at www.ignitingtherevolution.com or find him on LinkedIn, Facebook, Twitter, Plaxo, and FriendFeed.