“Dear Blurb” is a test book researched and produced by graphic design students and Prof. Frank Philippin at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin (Practise).
First made to test the print-on-demand capabilities of lulu.com and bod.de, the book's intention is to act as a calibration document for testing colour, pattern, format, texture and typography. Exercises in colour profile (Adobe RGB/sRGB/CMYK/Greyscale), halftoning, point size, line, geometry, skin tone, colour texture, cropping and print finishing provide useful data for other designers and self-publishers to judge the possibilities and quality of online print-on-demand — specifically Blurb, with this edition.
The original A5 book size made for Lulu and BoD has been scaled up to Blurb’s 200×250mm ‘Standard Portrait’ format. The book’s price is set at Blurb’s exact base price for a 96pp full colour softcover, with no profit.
James Goggin founded graphic design studio Practise in 1999 after graduating from London’s Royal College of Art. The studio is currently based in Arnhem, the Netherlands, where, in addition to commissioned and self-initiated projects and writing, James is course director and lecturer at Werkplaats Typografie. He is also a visiting lecturer at ECAL (Ecole cantonale d'art de Lausanne).