About the Book
We have learned in marketing active adult and senior housing communities, you need to walk in your clients’ customers’ shoes to learn their motivations, needs and desires.
Separating The Ehlers Group from competitors is the understanding that this is a business of first selling to the heart and then to the mind. Customers do not need to move, they need to want to move.
We have been listening to customers and their families for many years. We hear in their words their reasons behind the decision to select an active adult or senior housing community.
We enjoy translating their voices to attract new customers. We speak to the customer. Some of the communication methods have changed and we are adapting to these innovations.
We understand the power of brands and blogs, tweets and Twitter.
We are small enough that as company principal I have the opportunity to be hands on with each of our clients in developing a strategic plan. I value these relationships.
All communities offer the real estate but they differ in their intangibles. We like finding these intangibles and figuring out how to communicate about them.
With a resume of corporate experience with Levitt & Sons opening over 50 communities across the country, an MBA in real estate development and marketing, over 15 years as a national consultant, speaker and the author of Marketing Seniors Housing, my expertise is diversified and targeted to active adult and senior markets.
Janis R. Ehlers, Principal
The Ehlers Group, Inc.
6203 W. Commercial Boulevard
Fort Lauderdale, Florida 33319