About the Book
Floyd Hayes is the Head Creative Bloke At Cunning NYC. Over the past 12 yearas he has developed hundreds of media firsts, headline-grabbing PR stunts, ambient media campaigns, digital thingies, social media concepts, Guerrilla Marketing tactics and 7 Guinness World Records as well as larger, long-term, strategic global projects.
Past and present clients include: Mini Cooper, Levi’s, Unilever, HSBC, NBC, Cadbury Adams, BMW Dubai, Vodafone Australia, Esprit global, JWT, BBH, Avon, Zenith Media.
Hayes has spoken at the London College of Printing and New York University as well as to a wide variety of global media companies, including the BBC, the New York Times, the Financial Times, Wired, National Public Radio and numerous industry blogs.
“Pregnant with marketing genius.”