About the Book
ROI (Return On Ideas)—that’s what we have provided our clients for 25 years. Investors demand a positive return—why shouldn’t those seeking creative services expect the same. Whether crafting a global positioning statement, creating a national ad campaign, or designing a local brand identity, we don’t put pencil to paper without first having a good idea. The bottom line is that good ideas generate awareness, leads, momentum, buzz… and most importantly, business.