About the Book
Its already proven that people don’t read words letter by letter, we memorise the words then work them out from the first few letters we see. This is a same with design. We don’t need to read the name when we see the Nike tick or Adidas’s three stripes; the logo is good enough to replace the word.
In this book I use type (words) and treat them as images. So if you’re a fan of typography, never seen Arabic design with a split personality before or just looking for inspiration. This book could be for you.