Click to preview King Robotics - 200X Product Catalog photo book

In 1987, Capcom debuted the hit video game Mega Man to the United States. The game featured a motley crew of robots designed to increase productivity and decrease human involvement on construction sites and other industrial jobs. My series pays homage to Mega Man by creating blueprints inspired by the characters from the video game franchise and displaying them in the same vernacular as a common product catalog. Each character reflects the current trend in the world’s economy that employees are expendable and machines are expected to be multi-functional. The inclusion of statistics and facts with each character further enhances the propaganda-filled experience with a clearly Pro-cyborg agenda.

The main goal of my series is to make people think about the current state of the economy as well as the future state of industry. If companies begin experimenting with mechanical enhancements on people, will they then own those people as an investment? Can they sell and control these mechanized people like products? At what point does an employee become a machine? Or are all my references to man-machines simply metaphors for the way we’re already treated, due in large part to the current state of our economy?

This book is perfect for the most avid Mega Man fan as well as someone who has never played a video game in their life. Prior knowledge of the Mega Man video game series is not necessary, but those who grew up playing Mega Man will have a greater appreciation for the nostalgic quality of my images and the information included with each character.

Logan Zawacki
Author/artist of King Robotics - 200X Product Catalog


About the Author

Logan Zawacki
lzcreations Jacksonville, FL, United States

Logan Zawacki was born and raised in Jacksonville, Florida. He received his BFA in Graphic Design with a minor in Photography from the University of North Florida in 2003 and his MFA in Photography from the Savannah College of Art & Design in 2012. He currently teaches at the University of North Florida as a Visiting Assistant Professor of Photography.

Logan is a founding member of the multi-disciplinary collaborative known as All-Yen and a founder/featured artist for GAAM (Games Art and Music). The majority of his artistic work combines elements of photography, illustration, and graphic design, and his most notable artistic projects include the self-published books: The Excavation of Mushroom Island, King Robotics - 200X Product Catalog, and Me, You, and MacLehose (via MagCloud).

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