Jon Siegel is an American Creative Director residing in Tokyo, Japan since 2003. Shortly after receiving his BFA in Communication Design from the Massachusetts College of Art, he relocated to Tokyo, Japan on a personal study to explore Japan’s creative industry landscape. Tokyo became his base from which he set out to explore the rest of Asia. He now runs the interdisciplinary creative agency Pikkles with an office in Shibuya, Tokyo.

This book visually encapsulates his journey through Japan and across Asia, offering a glimpse of the environments that have inspired his creative vision and may inspire yours.