“Lisa, I have this idea and it may not be all that exciting or you may think it’s stupid, but here it is....”
And thus an amazing, whirlwind adventure ensued regarding an olive-shaped confection known as the Cholive. Chocolate enthusiasts found nirvana, if only for a blink of time, through The Cholive Company based in Milwaukee, Wisconsin. Read firsthand accounts of what it took to lift this company from ground up through spurts of success and ultimately, failure. Discover the people and the ideas that shaped the chocolate dreams of those who dedicated part of their lives to this company. Learn how building a dream doesn’t always end the way it should; the greatest lesson is to take that giant leap and risk it all – even for something as small as the Cholive.
Born and raised on a dairy farm in central Wisconsin, Lisa learned early on the skills that have resonated throughout her career as a graphic designer. Based in Milwaukee, she currently works as a freelancer. Aside from design, Lisa also dabbles in photography and chocolate-making.