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360° View: Building Your Powerful Brand is an educative book that succinctly describes the essential actions and tools required to dramatically build your brand and business.

Written by seasoned brand strategists, 360° View introduces the concept of The Brand Blueprint, a customized and actionable document that seamlessly marries a brand's strategy, positioning, and visual expression.

Once complete, the Brand Blueprint unifies, informs and guides both company brand stewards and external vendors and agencies-of-record alike.

The result is crystal clear road-map that ensures your brand utilizes a consistent voice, tone and visual expression for all subsequent marketing efforts.

Fun to read and visually appealing, 360° View is the perfect vehicle to engage and educate colleagues about your brand’s evolution.


About the Author

Brand Blueprint
drewallison Boston, MA
Brand Blueprint is a Boston-based brand strategy firm that offers expert brand counsel to C-suite and other senior executives. We provide objective analysis, comprehensive strategy, competitive positioning, and creative expression to protect and grow your brand. Each engagement is managed and conducted by Brand Blueprint Principals, who collectively have 75 years of experience gleaned from the nation’s leading advertising, strategy, and design firms. Our deliverable is The Brand Blueprint, a customized and actionable document that unifies, informs and guides company brand stewards as well as external vendors and agencies-of-record as they develop marketing vehicles. For more information, please visit

Publish Date  October 22, 2010

Dimensions  Small Square  30 pgs Premium Paper, matte finish

Category  Business

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