The Hershey Company - Introducing the World of Chocolate
Strategic Management & Business Policy
by Michael Ellis, Markesha McCants, Nicole Frye, Jessica Miller, Manon Polk, and George Rogers
The Hershey Company Introducing the World of Chocolate examines the remarkable successes and failures of The Hershey Company, the largest North American manufacturer of chocolate and sugar confectionery products, in its constant pursuit to maintain growth and profitability in a competitive industry dominated by only a few giant confectionery corporations.
Through careful analysis and thorough research, The Hershey Company Introducing the World of Chocolate will provide a clear and concise assessment of how The Hershey Company came to be a global corporate giant, how it has maintained its dominant position in the industry, and where the company is going in the near future.
Ellis, M., Frye, N., McCants, M., Miller, J., Polk, M., Rogers, G.W. (2007). The Hershey Company Introducing the World of Chocolate. San Francisco: BK Publications. ISBN 978-1-60585-999-6