A San Paolo con la Polaroid
Sao Paulo Street Photography with Polaroid
by Davide Cherubini
About the Book
The photographs in this book were made during a month's stay in Sao Paulo in 2010 where I went for a job that has nothing to do with photography.
During the cataloging of those photos it happened to see some of them converted into a Polaroid format by a postprocessing software and I was fascinated by the vintage, timeless and oniric mood of those images.
So it was born the idea of telling in a picture book in the form of an apparent collection of Polaroid snapshots of the things that in Sao Paulo most impressed me.
I like to photograph anything that inspires me; I like to find beauty where others don't... because the Beauty, like Verity and Goodness, is an antidote against pessimism, an invite to enjoy life. My photographic effort is therefore devoted to communicate and transmit the Beauty using light, perspective, colour and composition motivated by the passion, by the curiosity, by the patience and by the perseverance. In fact it is the passion and perseverance that drive me to come back more times and at improbable time in the same place waiting for the better light and framing, the most favourable moment o simply to put at ease the subject. I think that photography helps to see what surrounds us, which we often overlook. The camera helps me to avoid this error.