22 minutes to a better business
How Behavioural Economics can help you tackle everyday business issues 2nd edition
by Bri Williams
18 common business issues seen through a new perspective with outcomes rather than outlays in mind...worth 22 minutes of your time?
Welcome to 22 Minutes to a Better Business, a quick dip into how Behavioural Economics can be applied to common business issues, making your business a better business.
The issues explored include budget cuts, headcount freezes, loss of market share, price rises, changing your channel mix, introducing service fees, need for big change, staff productivity, pay & reward, social media, securing investment, product launches, customer data and loyalty programs.
A CPA with a degree in Applied Psychology, Bri runs People Patterns, a specialist consultancy that helps both businesses and individuals understand and change behaviour. Learn more about Bri at www.briwilliams.com.au, follow her on Twitter @Peoplepatterns or email email@example.com.
The How of Habits Published November 12, 2014