22 minutes to a better business
How Behavioural Economics can help you tackle everyday business issues 2nd edition
by Bri Williams
About the Book
18 common business issues seen through a new perspective with outcomes rather than outlays in mind...worth 22 minutes of your time?
Welcome to 22 Minutes to a Better Business, a quick dip into how Behavioural Economics can be applied to common business issues, making your business a better business.
The issues explored include budget cuts, headcount freezes, loss of market share, price rises, changing your channel mix, introducing service fees, need for big change, staff productivity, pay & reward, social media, securing investment, product launches, customer data and loyalty programs.
Features & Details
- Category Business
Small Square, 7×7 in, 18×18 cm
- Publish Date Jun 03, 2011
- Language English
- Tags headcount, budgets, contracts, sales, peoplepatterns, social media, customer data, product launches, securing investment, incremental change, pay and reward, customer service, loyalty programs, service fees, channel mix, price rises, market share, Loss aversion, Dan Ariely, Behavioral Economics, Behavioural Economics