About the Book
In an era marked by immediacy and the decisive wish to prioritize the modern and the technologic, the workers of the workshop are proud to continue to use, still, the same tools brought by the British in 1800, and to put them away in precisely the same places.
Peñarol is a tribute to the Uruguayan idiosyncrasy to look to the past, to remember who we were and where we came from, but it is also a relentless standard of determination and defiance to the modernization that is being imposed. It is a reminder that not everything new is better, that change may not be the only valid offer for us to project ourselves in this new century.
Based in Montevideo, Uruguay, Martin Herrera has specialized in documentary work and travel photography. With a vast professional experience in the corporate world, Martin decides to venture into the artistic world, and starts his path into photography in 2004, in spite of the strong suggestions of his horoscope to do otherwise. In 2008 he returns to Uruguay with the intention to re-connect with his country, now from the perspective of a photographer, and through the lens of his camera. Most importantly, he returns because there is simply no rival to Uruguayan ice cream (his favorite flavors being dark chocolate and lemon). He has participated in group and juried exhibits in Los Angeles and Venice Beach, California.