Colorado 5 - 1960s
A Truck Photographer's Diary
by David A. Bontrager
About the Book
This book features photos of trucks taken in Colorado in the 1960s. All of the photos were taken by well-known truck photographer Neil Sherff. In the 1960s Coors Brewery was still named Adolph Coors Company. A lot of the trucks hauling for Coors at that time were leased to the brewery. The two biggest lease operators were Walter B. Cosper Trucking of Golden, Colorado and Contract Carriers of Albuquerque, New Mexico. Wright Motor Lines of Rocky Ford, Colorado also had a number of trucks leased to Coors, but not as many as Cosper and Contract Carriers. Many of the trucks hauling for Coors were owned by Coors Distributors. Coors Brewery did not establish Coors Transportation until the 1970s. Ringsby Truck Lines of Denver, Colorado had the Refrigerated Division that was comprised entirely of owner-operators. This photo album includes some of those trucks. The remainder of the album includes Wright Motor Lines, Colonial & Pacific Freightways, J. A. Sharoff and Co., City Market, Safeway Foods, Gates Rubber Co., and others. Black and white photography has always been the artistic medium, and this photo album is a tribute to that medium of photography. Without photos like these we would not have any history of trucking.
Dave drove truck in the U.S. for 40 years with over 3-million safe miles. He started taking photos of trucks as a young boy in the 1950s, inspired by his mother who took photos of his dad's trucks beginning in the late 1940s. He continues to photograph trucks today.