About the Book
Called the “Father of Cause Marketing”, Bruce is an internationally-respected cross-sector partnership and cause marketing expert. He provides workshops, training and creates partnerships between the for-profit, nonprofit, education and government sectors which ignite their economic and social environmental impact, while focused on creating a greater good. Bruce has served as Public Affairs Manager for Marriott Corporation, Public Relations Director the United States Olympic Committee, and Director of Marketing & Communications for the American Red Cross Bay Area chapter. He has founded three for-profit companies and two nonprofit organizations, authored Win-Win for the Greater Good and was awarded the Distinguished Leadership Award by the National Association of Community Leadership.