About the Book
This book aims to vividly illustrate why the online-‘real world’ divide is a false one, and the practical interconnectivity between online organising and offline tactics that’s always been present in good campaigning, dating back to the Howard Dean campaign.
You’ll see examples of creative and strategic campaigning using new social media strategy combined with time-honoured techniques of building power and exerting influence to win campaigns.
PLEASE NOTE: we also have a cheaper soft book, available here: http://www.blurb.com/bookstore/detail/2594302
Features & Details
- Category Nonprofits & Fundraising
Standard Landscape, 10×8 in, 25×20 cm
- Publish Date Oct 26, 2011
- Tags youth decide, robin hood tax, live below the line, mental health, hard cover, stunts, agency, non-profit, advocacy, campaigning, offline, online, evolution, of, change, make, believe, australia, getup, 350.org, greenpeace, detox, aycc, avaaz, murdoch, bskyb, oaktree