Many designers today are creating
communication materials that encourage
individuals to change their behavior related
to environmental issues. But designers are often
unaware of existing research on effective
methods for educational campaigns.
This book contains the results of my yearlong master’s thesis project, during which I explored how the emotional tone and medium of a communication piece affect a person’s decision to change his or her behavior. I also introduce a resource that I created for people who are making campaigns for environmental issues.