About the Book
One of Andreas Schmidt's friends, who worked in the fashion industry, told him once that their designs were copies of high street items that had undergone five radical changes. For example, buttons were replaced by a zip, a Polo neck turned into a V-neck, a color changed from green to red, the lenght was extended or shortened and the garment's yarn was changed from cashmere to cotton-acrylic.
In his new book 'The After Series' Schmidt applied this formula to iconic color photographs. Crop, horizontal flip, greyscale, negative and blur were the five steps that resulted in uncanny 'afterimages' bearing only a trace of the original, depending on the familiarity of the image at source.
"knowingly at the opposite end of attractive publishing" Elisabeth Tonnard / artist "a prolific self-publisher exploring the very nature of books and magazines" Christopher Clary / artist "It's such a bold yet brilliant idea" Mishka Henner / artist "What a laugh!" Martin Parr / photographer / curator / supreme book collector "I'm appalled that you did this" Judy Natal / photographer "One more time you do a very clever job" Rémi Coignet / Le Monde "Andreas Schmidt brilliantly debunks the notion that expensive equals quality" Jonathan Lewis / artist "Andreas Schmidt takes the concept of the book and shakes it like a rag doll...until its head comes off. He finds truth in extremes." Jean Keller / artist "Schmidt is a master of the unexpected twist" Hatje Cantz Publishers "a superb collaborative photobook work" Harvey Benge / photographer "I'll track down your books" Alec Soth / photographer "a pleasingly disruptive photobook maker" Marc Feustel / Eyecurious