About the Book
UX management often feels like a mystic art. It can entail moving people and processes within an organization without the enchantment of an official mandate. In fact, UX managers usually need to work their magic from inside other managers’ kingdoms. Business owners control a project’s strategic development; engineers own construction; and Marketing teams frequently manage implementation. This fairy tale tells the story of an intrepid little creature who introduces the user's needs to a development process that would have otherwise been dominated by royal business owners and technological black magic. The book is a colorful (and sneaky) way to get your organization talking about the most important issues facing user experience professionals today.