Ever wanted to create you own QR Code campaign but didn’t know where to start? This book will explain everything you need to know about QR Codes including:

• Methods of creating QR Codes that have visual impact
• Best online and desktop tools to create QR Codes and read them too
• All the different “actions” that QR Codes can carry out
• Advantages of using particular QR Codes over other 2D codes
• Simple tips to optimise your QR Codes so they are ultra scannable
• Super quick ways to optimise your mobile landing pages
• Techniques to reveal who is snapping your QR Codes & their locations
• Essential labels to include with your QR Code to increase snaps
• Detailed steps to ensure your campaign is rolled out smoothly

As a bonus, the book contains a chapter full of potential ideas for creating QR Codes in books, magazines, the arts, food, film, going out, and other lifestyle areas.