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About the Author

Philippa Bryant
philippa-b United Kingdom

Philippa is fascinated by new media and discovering how marketers can best utilise new platforms such as social media and mobile devices. Through her undergraduate dissertation at Nottingham Trent University, she is currently exploring ‘how to connect and engage fashion consumers via mobile apps’. Following the completion of her degree in summer 2012, Philippa aims to join a directional fashion brand or trend agency with potential for growth online.

Publish Date  May 02, 2012

Dimensions  Small Square  106 pgs   Premium Paper, lustre finish

Category  Business

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