About the Book
In our culture we are bombarded with information every day. Deluged. And this situation is perhaps at its most extreme when we admittedly have our wallets in hand ready to make a purchase: when we go shopping.
We must have a special way of seeing when we are in stores and supermarkets, one that filters out everything but what it is we're trying to see. Otherwise, how can you explain the fact that shoppers don't have a seizure from the sheer volume of information being thrust at them? Colors, shapes, protruding signs and pictures: as the advertisers have devised new ways to garner our attention, the consumers have, I think, developed new strategies of not seeing, out of pure self-defense.
I was curious to cut a slice from this visual chaos and really look at it, so I decided to focus on just one common element: every image here depicts a different Aisle 3.
What do our places of shopping have to say about us? Whether at our local general store or at Walmart, it's amazing the level of stuff our brain can process and filter in the everyday context of trying to find that one thing you may actually need.