About the Ebook
You Only Launch Once is a marketing manifesto on radical innovation and how to create the best conditions for market acceptance of a new product, company or category. The enhanced eBook version has exclusive interviews with the founder of Tesla Motors, internationally acclaimed design maven Yves Behar, and other fearless founders and entrepreneurs who speak out on lessons learned and mistakes to avoid.
Blue Practice is a collection of senior-level creative and strategic communications specialists. Over two decades, we’ve collectively launched and helped brand more than 200 technology companies and products, built broad advocacy coalitions, and managed national marketing initiatives and product launches in the fields of technology, consumer goods, sustainability, architecture and design. At Blue Practice, we use our collective expertise toward supporting tomorrow’s transformative technologies and products. We hope to help promote the innovations and ideas that will solve crucial global issues and move markets to sustainability.