About the Book
The formation & collaboration of SFG (SINO Fashion Group-New York) within the People's Republic of China, along with the sub-provincial division government of Chengdu, paved the way for the 1st collaborated fashion week, in a historic joint effort, with sources from New York in a multi-national fashion show within the PRC, which also included various top fashion designers selected from Russia, Dubai, Lebanon, South Africa, & the Ukraine. Chengdu, capital of Sichuan province in Southwest China, is one of the most important economic, transportation, & communication centers in China, chosen as one of the top 10 cities to invest in out of a total of 280 urban centers, recently named China's 4th-most livable cities, 3rd highest economy, & one of the country's economic powerhouses as it restructured it's economic growth model & developed links with the West. Based on it's rapid growth in the world economic market & cultural development, Chengdu, re-named, 'Chengdu City', as a courtesy by 'SFG-NYC', was selected as the primary location to launch China's initial entrance into the global international fashion industry. PROTOTYPE I "Che in CHEngdu" establishes the presence of a nu-fashion culture within the PRC, reinforcing the theory that many empires have vanished from the face of the earth but the Chinese are the only culture which is currently resurrecting itself. What first began in a bag store on ancient Jinli Street in Chengdu, with a newspaper article bearing the image of Che Guevara & below it in chinese characters, "Never Negotiate", developed into the evolution of a 2nd phase cultural revolution where NewLook Fashion & Management and it's Chengdu Couture Fashion Week creation, set the standard for fashion presentation within the PRC as Sun Tzu set the standard of combat in the Art of War, implementing how you dress is how you will conduct warfare. As for the revival of a New Chinese Dynasty & it's "disciples of Liu Bei", it was time to go to war.