John has worked as an international photographer for more than 35 years. His areas of specialism are landscapes, architecture, business, marketing, portraits, weddings, glamour and erotica. The creative theme for his work is 'the art of image'. He always aims to capture powerful and innovative images that make a simple and effective statement. John worked for many years out of the UK, taking pictures all over the world, and he now operates from Slovakia, where he is a permanent resident. A well-disciplined photographer, John will adhere closely to the "client brief" when required to do so for business and promotional projects. However, when given the opportunity, he will bring a very creative approach to his promotional work, and will often surprise the client with his innovative images. The "right" picture will sell the product and creating this picture is part of "the art of image".