The study of science is an ongoing analytical quest embarked on by man in order to reach definitive answers to age old theories as well as modern day questions. Therefore, the book’s redesign focuses on the left brained individual, those who journey to ask themselves: Why?
Furthermore, through my redefinition of the book, I chose to contrast two modern typefaces with hand drawn type elements. This creates a notebook-like quality for the book, and it features notes taken by several scientists, designed with a deliberate tone to them.
The pictures in the photo chapters are my visual interpretations of the book’s previous imagery. They have been treated with saturated colors and complex geometric patterns all enhanced with a generous amount of texture. Additionally, the expansion of the science timeline, in the second photo chapter, is a clean and simplified version of the book’s original graphs.
I chose two contrasting San Serif typefaces, Gotham and Whitney, to give this otherwise elementary and outdated text a modern sophisticated visual.