The past 3-4 years I have become very interested in the possibilities that new technology, new media and the new networks give us to tell our story. These - mainly digitally driven - manifestations are profoundly empowering each and everyone of us.
All of a sudden I’m no longer totally dependent on agencies, editors, art directors or magazines to put out new work and this has emboldend me to explore new ways for me to interact with others in the intersection of fashion and pop-culture.
Instead of just passively taking assignments I’m now more of an intitiator and generator of projects - this seemingly trivial distinction is of enormous importance to me.
This book is a work records of sorts, emerging from this new mindset of mine, and the fact that You actually read this text is very powerful evidence of this new reality.