Edgy & elegant fashion photography by Per Zennström.
- The past 3-4 years I have become very interested in the possibilities that new technology, new media and the new networks give us to tell our story. These - mainly digitally driven - manifestations are profoundly empowering each and everyone of us.
All of a sudden I’m no longer totally dependent on agencies, editors, art directors or magazines to put out new work and this has emboldend me to explore new ways for me to interact with others in the intersection of fashion and pop-culture.
Instead of just passively taking assignments I’m now more of an intitiator and generator of projects - this seemingly trivial distinction is of enormous importance to me.
This book is a work records of sorts, emerging from this new mindset of mine, and the fact that You actually read this text is very powerful evidence of this new reality.
Fashion photographer... Creative Director... Edgy Elegant... Digital Luxury... Per Zennström is a Fashion Photographer & Creative Director, On-Line Publisher & Public Speaker, passionate about pop-culture, new media, technology and the space where they all come together to meet, mix and match with business... He is drawn to the field of fashion photography, where he feels there is a constant hunger and need for innovation and search for new expressions. Pop-culture with all it's facets plays an important role in his universe, be it film, design, the "business" itself, new digital media, new technology and so on... Thriving on the ephemeral and fleeting aspects of this sometimes fickle environment he tries to turn these "limitations" into opportunities "Edgy Elegant" is a look that Per Zennström is aspiring to which means a dose of classic fashion photography + a twist to give the edge. "If the girls look beautiful You can do almost anything after that"