About the Book
Search Laboratory is an award-winning digital marketing agency specialising in Pay-Per-Click (PPC), search engine marketing (SEO), conversion optimisation and analytics. It helps clients maximise profit from their website by improving their visibility in the search engines like Google and by helping them tap into new overseas markets. Search Laboratory is a truly global agency with campaigns running in more than 35 languages for 250+ clients spanning 18 countries. Its clients come from a broad range of sectors including ecommerce, technology, B2B, travel and more. The company was founded in 2005 in order to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management. Today, Search Laboratory manages millions of dollars, pounds and euros of its clients’ online media spend every month.