About the Book
Student recruitment starts with a distinctive student experience.
Effective enrollment services design portrays your institution’s unique academic qualities and student experience as consistently as possible.
Repeated impressions on the target audience will have a cumulative effect, increasing the likelihood that the target audience will correctly associate the benefits of the student experience with the institution.
In this book, we will demonstrate components that may be used to create a consistent, ongoing impression on your target audience.
It has always been difficult to get noticed and remembered. Repetition is the key component. Right around the time that your staff is sick of being consistent is when your campaign will be just starting to gain some traction with your target audience.
Deb Hudson is a graduate of the Fulton County Extension Master Gardener Program. When she isn't gardening or riding her horse, she works for a small, nonprofit Atlanta program designed to help the working poor, where her Master of Science in Social Work degree is put to good use. She has also had significant success in grant-writing proposals.