About the Book
2nd Edition 120 Pages. 60 Color Illustrations.
Adobe Innovation in Education 2012 Achievement Award.
“Plain Talk for Graphic Designers” simply and clearly pinpoints 10 basic strategies that, thoughtfully utilized, will make your communications work more impactful and effective.
“In a few well-chosen words, and a handful of even better-chosen ilustrations, Dan BIttman sums up the basic design principles it takes a lifetime to master. This is the wisdom that put me on the road to becoming a real designer. How wonderful that a new generation of designers can benefit from the same inspiration.”
Michael Bierut, Partner, Pentagram
Dan Bittman is an AIGA Fellow, Founder and CEO of Design Team One, Inc. and Associate Professor at the University of Cincinnati DAAP School of Design. In his over 40 years in the business he has worked at art studios, ad agencies and design consultancies.